Once your testimonial video is complete, it's time to share it with the world! Here are some best practices for sharing your video on social media and other platforms:
Choose the right platforms: When deciding which social media platforms to use, consider where your target audience spends their time online. Facebook, Instagram, and Twitter are popular options, but don't overlook niche platforms like LinkedIn, TikTok, or even Reddit.
Optimize your video for each platform: Each social media platform has its own video specifications, so be sure to optimize your video accordingly. For example, Instagram and TikTok videos should be in a vertical format, while Facebook and LinkedIn videos should be in a horizontal format.
Add captions: Captions are important for making your video accessible to everyone, including those with hearing impairments or who are watching your video without sound. Consider using auto-generated captions or creating your own.
Use hashtags: Hashtags can help your video reach a wider audience on social media. Research relevant hashtags for your industry and include them in your posts.
Promote your video: Don't just post your video and hope people will find it. Promote it to your email list, website visitors, and through paid advertising to ensure that it gets the exposure it deserves.
Encourage engagement: Social media is all about engagement. Encourage viewers to share and comment on your video, and be sure to respond to any comments or questions.
Monitor your analytics: Most social media platforms provide analytics that can help you track the performance of your video. Use this data to see how many views, likes, and shares your video is getting, and adjust your strategy as needed.
In addition to social media, there are many other ways to share your testimonial video. Consider embedding it on your website, sharing it in email newsletters, or even showing it at events or presentations. The more exposure your video gets, the more impact it will have on your organization's goals.
Need help producing videos for your company?
As a full-service video production agency with 250+ camera crews strategically located in cities throughout the United States, 6 STRONG MEDIA offers a faster, simpler way to make great videos for your company, without all the hassle. Let’s explore working together!